Losses for the Peloton brand after the death in the saddle of a protagonist of the series. Now legal action could begin
The most just cause for damages should be brought Carrie Bradshaw: years (and six seasons, and two films) running after the unstoppable “beef” Mr. Big and his obnoxious ones, dropped on the altar, caught back in the Cesarini area when he decides to “put his head right”, only to be finally abandoned again, and this time irretrievably. And instead the first two episodes of … And Just Like That, the continuation of
Sex and the City, just released (in Italy on Sky Now), they have already generated a real skirmish between law offices, and thousands of dollars in damages.
Warning: This article contains a preview of the plot of … And Just Like That, aired from December 9 to half the world. But it is venial: it refers tothe first episode.
Mr. Big (played by Chris Noth) has a heart attack pedaling his Peloton living room bicycle: “And suddenly,” Carrie’s voiceover goes, “Mr. Big died. ‘
Just as quickly, in real life, the actions of Peloton on the Stock Exchange: -11.3% on Thursday, the day the series was released, -5% the day after. Peloton’s value is at an all-time low.
the TV series broadcast between 1998 and 2004, this new chapter is also inspired by a book by the journalist Candace Bushnell (in Italy: Sex and the City … what now?
, Mondadori, 2019) but with some additions that adapt it to the Covid era.
For example, the Peloton home bicycle. Defining it “exercise bike” is an understatement: connected to the Internet from where workouts of all kinds arrive in streaming, assembled and delivered to your home with minimal effort for the user and an expense that makes it exclusive, 2,200 dollars for the first base model, from there to go up.
In Europe (except the United Kingdom and Germany) it has not yet been marketed, but in the United States – where only during the first months of the lockdown they had bought one in 3.1 million, including Richard Branson, Leonardo DiCaprio, Michael Phelps – was the real symbolic product of the pandemic of the rich, while mere mortals fought over rolls of toilet paper.
It is no surprise, then, that Mr. Big, the charming and wealthy husband of the protagonist Carrie Bradshaw (Sarah Jessica Parker) owns one. True grouse since the first episodes of the series dated 1998, it is not even a surprise that Big jokes about the beauty of «Allegra», the instructor-robot who appears on the screen; it is not a surprise, finally, what years of Cubans smoked between their teeth, cocktails from Mad Men and big alpha carnivore steaks make themselves felt, up to the fatal pedal stroke.
“The company had approved the use of the electric bike on the show,” says Peloton in a statement. “But we didn’t know anything about the role it was going to play in the plot, which had not been communicated to us for confidentiality reasons ». The company’s press release then notes on the “unhealthy lifestyle” led by Big, who had already had a heart attack in the sixth season of the series.
In the second episode, a dialogue between Miranda (Cynthia Nixon) and her husband Steve, aged malino, seems written to avoid legal action: “What was a heart patient doing on the exercise bike?” He asks. And she, almost indignant: “The doctor gave him the okay, the exercise bike has nothing to do with it!” And in the funeral speech (while two guests recall “what a sh … it was with Carrie” the dead) Miranda remembers how much Big loved to smoke, in what sounds like a preemptive wink to Peloton’s lawyers.
“He had an over-the-top lifestyle,” concludes cardiologist Suzanne Steinbaum of the Peloton Scientific Committee. “He made dangerous choices and we don’t know his family history, which is relevant.” As far as we know, he concludes, “pedaling on the Peloton could have even delayed this heart attack”.